Facebook Ads Library for Authors
I am reading a book by Gary Vaynerchuk called, Day Trading Attention from the Fort Vancouver library. One of the important things Gary said to do before creating material (organic or paid) is to study what other people and organizations are creating. His emphasis is on “listening” to what others are doing, what the market is pushing, what trends are active at the moment.
In a course I am taking on Udemy – Facebook Ads & Facebook Marketing Masterclass 2025 with Robin and Jesper – one video in the course was about the Facebook Ads Library and how to use it to find insights to create successful ads. In the course he used the example of an online course but I am writing this post to show how authors can use it to help them with ad creation.
So I am in the process of looking at authors who have created Facebook Ads. Still working to get the most use out of it but basically I am going to the Facebook Ads Library and typing in different genres of books to see how other authors are creating successful ads.
I started with “Cozy Books” and “Cozy Book Series” search term. I found a number of ads but they all seemed to be created within one or two days so no telling if they are successful or not.
Each ad has some information such as:
The sponsor of the ad, placement on different platforms, the length of time it has been active, and the ad copy.
If you click on “See ad details” you get a full sized look at the ad.
And some information about the advertiser.
But it does not tell you if the ad is successful. In the course I am taking on Udemy, the instructor states that if you select “Active” and change the date in the “TO” section to six months before – you will find ads that are still running. An ad that is running for that length of time would be considered successful as they wouldn’t keep paying for the ad if it was not.
Here is a row of successful ads that are still active but were started six months before.
Now you can break the ad down into its different parts to see what a successful ad looks like. If you find one in the genre you are writing or creating ads for this information will help you to make decisions in your own ad creation.
Note their special offer, the website it is being directed to, the headline and the primary text.
